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InfoTrends reported that interviews with more than 100 print customers demonstrated an appetite and willingness to pay premiums of 24% to 89% for special effects, over CMYK-only printing. They also indicated embellishment could apply to a significant portion of their work. Embellishment options can include hot foil stamping, spot gloss UV, embossing, debossing, letterpress, diecut shapes, lamination, duplex, triplex, gold foil, silver foil, copper foil, white foil, black foil, clear foil, etching, and laser cutting techniques.